Some Joy in Expression
To design a workshop service series for a museum that aims to democratize art to inspire and encourage, by making it fun and relatable.
Group of 4
Time frame: 4 weeks
Role
Brand Study and Deconstruction,
Concept Definition, Workshop
Curation, Curriculum Design,
Content Development
MAP: Museum of Art and Photography
Inspire, Educate, Entertain
They bring the past to the future, with a present day approach.
The MAP Experience
They incorporate traditional methods and technology, conserving and yet expanding our nation’s talents and treasures.
Mission and Vision
The museum’s mission is to democratize art, making it an enjoyable and relevant experience for everyone.
Their vision aims to be a catalyst of change.
They hope to change the perception of museums and art by making their museum a melting pot of ideas, stories and cultural exchange. Ultimately, they want to inspire people to interact with art in ways that encourage humanity, empathy, and a deeper understanding of the world we live in.
Where do we so MAP growing.
The gap in MAP’s reach, in providing an out of the museum but yet practical educational experience. Extracting keywords from each audience group we curated a unique service.
Their resource collection of art is huge to provide a practical experience from their bank while embracing expression.
What art can be shared.
How do we condense the art periods to a series of do-able workshops, enabling the students to grasp the concepts while doing?
Categorizing the schools of art of similar styles, to create such activities that can facilitate the students to grasp the overall timeline.
How do we categorize the timeline.
1. Ancient Formations
Prehistoric Art, Indus Valley Art and Mauryan Art
2. Temple Treasures
Chola Art and Hoysala Art
3. Majestic Miniatures
Mughal School of Art and Rajput School of Art
4. Fusion of Styles
Deccan School of Art and Bengal School of Art
5. Modern Expressions
Bombay Progressive Artists’ Group and Shanti Niketan School
Developing
Design Brief
Based on this subject which age group was the one that was acquainted to but hadn’t yet
dipped their toes at the practical
experience of art?
Design Brief.
To promote and educate about Indian art in children by developing a comprehensive & interactive workshop package by MAP.
Continue to Packaging Design.
This project was a backbone for a packaging design project, to build a tangible package we wanted to build something meaningful that would be held in it.